7 steps to introduce social media
Like a replay of convincing “upper management” to buy into the Internet, the rank and file are struggling every day to convince... Read More
Twitter for Tracking Autism
As Twitter struggles to find a business model, parents with autistic children are beginning to use it for tracking the timing and... Read More
Google Buying Twitter
CNBC and others are reporting this morning that Google is very close to a deal to buy Twitter. According to Tech Crunch,... Read More
FDA perspective on pharma use of Web 2.0 and social media – “It’s not the medium, it’s the message”
The FDA talking on audio (podcast) giving their views on pharma involvement with social media. “It’s not the medium, it’s the message…Pharma... Read More
P&G Immersed in Social Media
I just love P&G. They are great marketers and truly innovative. This simple, yet beautiful “Apprentice meets web 2.0” type exercise (or... Read More
Great Resource on Social Media For Dummies
Courtesy of a Craig DeLarge Twitter… Social Media for Dummies
Getting Into Facebook
I’ve been a user of LinkedIn for quite some time, with hundreds of connections built up over years. But I’m just recently... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More