Social Media is a Top Health Privacy/Security Concern
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one... Read More
O’Dwyer’s Special Healthcare Issue Available Now
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media,... Read More
Google’s Buzz Kill
I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus. “…Focus of both what to work... Read More
Online Ad Spend Up, Facebook Soars 22% 06/29/2011
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online... Read More
P&G sees value in user-generated content 08/08/2011
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some... Read More
Interview with R.J. Lewis
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique... Read More
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was... Read More
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
WSJ investigates Nielsen screen-scraping and Pharma
Nielsen complied with a cease and desist order from Patients Like Me after being ID’ed as screen scrapers of PLM user posts.... Read More
Viral succes is often backed by ad spending
Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are... Read More