Social networks for doctors? Yes.
Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and... Read More
Age old debate: Owner/Operated or PurePlay?
Should Ad Networks go on an acquisition spree and start buying content web-sites. Many have, more probably will. Is the conflict of... Read More
Four digital trends among U.S. nurses
Nurses are no less active online than doctors, and their influence over patients is growing, but most pharma companies do not yet... Read More
Consumer DTP marketers more confident
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Online Ads To Top $100 Bil By 2015
I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could... Read More
The Truth Or Dare Of Transparency
The Behaviorial Targeting (BT) debate continues. Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper... Read More
Online Advertising seeing double digit growth again
Latest data from eMarketer shows online advertising coming back strong with double digit growth projected for 2010 (10.8% year over year) which... Read More
Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More