2012 Ad Forecast by Segment
ZenithOptimedia is revising up its forecast for 2010 global ad spend, from +3.5 percent to +4.8 percent. Its 2011 forecast is up,... Read More
2010 Online Ads Spend Up 12.1% to $25.6B
latest forecast from Magna Global should drive the point home: when 2010 is over, web ad dollars will hit $25.6 billion up... Read More
Mary Meeker of Morgan Stanely on Mobile & Internet Trends for 2010
Great presentation outlining the significance that mobile will play in the US, and has played in other countries. Internet Trends 2010 by... Read More
HCP Ad Spending on the Rise
MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the... Read More
WSJ investigates Nielsen screen-scraping and Pharma
Nielsen complied with a cease and desist order from Patients Like Me after being ID’ed as screen scrapers of PLM user posts.... Read More
IAB Standard Ad Unit Sizes. Guidelines Update-20091029.pdf application/pdf Object
Here is the guideline of the Internet Advertising Bureau (IAB) for standard ad unit sizes for use on the web. IAB-Ad-Unit-Guidelines-Update-20091029.pdf application/pdf... Read More
Viral succes is often backed by ad spending
Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More
Borrell: Online Ad Spend To Gain 17.5% In 2011
The future looks bright. According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011. Targeted display... Read More
Risky Inventory on Ad Exchanges
Ad Exchanges hold a lot of promise in theory. Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time... Read More