Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent
Interpublic’s Small Stake In Facebook Provides Nice Boost | paidContent. I would be curious to hear from Interpublic clients if this was... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
Google Gives Users Site Control 03/11/2011
This is a big win for premium publishers. Let’s filter out the spammy content…. MediaPost Publications Google Gives Users Site Control 03/11/2011.
Do Demand Side Platforms reduce premium CPMs
Here’s an interesting viewpoint….
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
Physicians Navigation of the Web… how do they get to where they go?
According to Comscore, Physicians are most likely to reach “health-related content” through Natural Search and Direct Navigation, as opposed to through paid... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Apple Finally Offers Subscription Model 02/15/2011
Apple offering a subscription model (recurring revenue) for apps is a huge opportunity for publishers and it should greatly increase the arms... Read More
Study Reports Obstacles to Increasing Digital Advertising Spend
Digital and interactive is not the No. 1 priority for companies when it comes to advertising. That position still belongs to TV,... Read More
Use of Mobile for Health Info
Yahoo! and Nielsen Company reported 2010 usage of Mobile on health-related activity in the U.S.