Bring on mHealth! Mobile in Pharma is What’s Next
At e-Healthcare Solutions we are dedicated to maintaining our position as an industry leader in the digital health space. Part of that... Read More
Publicis Acquires Rosetta, Now a Bigger Digital Powerhouse
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and... Read More
Interview with R.J. Lewis
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique... Read More
Behavioral Targeting: “Do Not Track” Under Consideration
The White House wants a national “Do not track” policy – a digital version of the “Do not call” registry – and... Read More
Roche Experience with Glucose Buddy App
Glucose Buddy is the # 1 iPhone App for Diabetes. e-Healthcare Solutions is proud to represent this mobile offering. Below is a... Read More
Mobile Web Versus Apps Debate – Where do you stand?
If you are investing dollars today in either companies or development projects, do you invest in App development (native apps) or do... Read More
TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform 05/03/2011
While the percentage of TV audience decline is small at just over 2%, the news itself is very big. TV, particularly in... Read More
Digital and Traditional Agencies Battle to measure ROI
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them... Read More
Pharma shouldn’t look at mobile as an ‘add-on’
John Vieira, senior director, marketing operations and strategic services, at Daiichi Sankyo advises pharma marketers: “Although strategy and insight must always remain... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More