Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Know your analytics or suffer the consequences
Great little fun video on knowing your analytics
R.J. Lewis Talks Challenges in Online Ad Ops and Billing
R.J. during Ad Week at the Ad Monster’s Ad Ops conference, giving a talk on the challenges that 3rd party discrepancies cause... Read More
Google going against their core values and fixing auctions?
In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically.... Read More
Scrambling to Replace the “Cookie” as Do Not Track Falls Apart
Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of... Read More
Programmatic RTB Now Half of the Online Advertising Marketplace
A new report by Interpublic Group’s Magna claims programmatic buying now represents more than 50% of the online advertising marketplace…. and growing.... Read More
Forbes Sees Success with Native Advertising – A Model for Other Publishers
Forbes represents a model to watch for publishers struggling to convert to digital. It really also represents a pivotal shift in publishing... Read More
Ad Avoidance and How to Overcome It
In a world where consumers are easily able to bypass advertising, how do you get your message across? “The key for engagement... Read More
Business Cycle Circle of Life: The Disruptors are now the Disrupted
Good article by Ashkan Karbasfrooshan on how the innovators dilemma has caught up with the original Internet disruptors. If you know me,... Read More
FDA to Focus on Apps With Greatest Medical Risk to Patients
The FDA reported Monday that a majority of mobile apps will not be enforced under the Federal Drug & Cosmetic Act —... Read More