P&G sees value in user-generated content 08/08/2011
P&G ties up a sponsorship with BlogHer network featuring 10 P&G brands. Not every advertisers is fearful of UGC and community… some... Read More
Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More
FTC to Serve Google With Subpoenas in Broad Antitrust Probe – WSJ.com
Even success can be painful. Disruptive companies force us to get out of our comfort zone and often in the process of... Read More
Interpublic Downgrades U.S. Ad Outlook, Cites ‘First Signs Of Weakness’ 06/16/2011
Are we heading for a double dip? Interpublic lowers it’s forcast for overall advertising growth to 2.9% from 3.1%, but cites that... Read More
“Marketing Ecosystem”
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an... Read More
Publicis Acquires Rosetta, Now a Bigger Digital Powerhouse
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and... Read More
Digital and Traditional Agencies Battle to measure ROI
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More
Internet Ad Spending to Rise 13% in 2011
As reported in the Wall Street Journal, Internet Advertising spending is expected to rise 13% in 2011. Ad Spending to Rise –... Read More