R.J. Lewis Talks Challenges in Online Ad Ops and Billing
R.J. during Ad Week at the Ad Monster’s Ad Ops conference, giving a talk on the challenges that 3rd party discrepancies cause... Read More
Google going against their core values and fixing auctions?
In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically.... Read More
Ad Avoidance and How to Overcome It
In a world where consumers are easily able to bypass advertising, how do you get your message across? “The key for engagement... Read More
NPs and PAs are Big Targeting Opportunity
Questions: Who knows what NPs and PAs are doing online? Which publishers offer access to these audiences of growing importance? Who offers... Read More
Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014
Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital.... Read More
Browsers & Industry standards bearer IAB at war over the future of cookies
The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences
In 2013, targeting is all the rage in pharma marketing. More and more pharma companies are reserving their funds for use with vendors that... Read More
New Rising Star Ad Units Gaining Interest
Today’s advertising industry is midway on the trajectory to where the Rising Star ad units become more common place, according to the... Read More
Five Tips to Help Healthcare Marketers Reach Target Audiences by Jo Elynn Cook
EHS Director of Marketing, Jo Elynn Cook, is published! Here she shares Five Tips to Help Healthcare Marketers Reach Target Audiences. Read... Read More