More on Physician Use of Smartphones and Tablets
Data from the Wolters Kluwer Health “2013 Physician Outlook Survey” further reinforces the popularity of smartphones and tablets in physician practices. Healthcare... Read More
Are You Mobile-Ready?
Publishers delivering information to healthcare professional audiences need to make their content accessible on mobile phones and tablets yesterday. Handheld digital devices... Read More
What comScore Data Says About HCPs Online
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC... Read More
Google Glass and the impact on healthcare: Article from PM360
PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google... Read More
Enhance your mobile advertising
Optimize ads, leverage opportunities, target by carrier, utilize predictive analytics, and identify targets. Read more here.
Mobile ad revenue up 19% from 2012
Mobile ads predicted to bring in $11.4 billion in revenues, a rise of 18.75% on 2012′s $9.6 billion. Mobile Ad Revenues Will... Read More
Mobile and Video ad spend increasing
eMarketer reports that this year, newer ad formats such as mobile and video appear to be more relevant than ever and are... Read More
Mobile Healthcare on the rise
Data shows that the popularity of mobile healthcare is growing rapidly, as the charts below demonstrate. Involved in digital planning or integration?... Read More
RJ Discusses in eMarketer: Pharma Marketers Move Toward Mobile
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions... Read More
Increase click through rates through mobile targeting
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening... Read More