Is Economic Turndown Impacting the Pharmaceutical Industry?
Opinions vary. Many say pharmaceuticals are a necessity, so they are generally considered recession proof. But people can and do even scrimp... Read More
Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More
Revolution Health Merges With Waterfront
The long-standing rumor was confirmed today with an announcement of a merger between Revolution Health and Waterfront Media. What Waterfront is buying... Read More
Experts Uncertain As To 2009 Online Media Outlook
The debate continues, with various experts commentary on the 2009 online advertising and media outlook. EHS’s current position is that positive growth... Read More
Pharma Ad Spending Down as New Drugs Focus on Smaller Patient Groups
Generally speaking, the reduction in pharma advertising reported by TNS is bad news. The primary reason is a reduction in new drug... Read More
40% Decline in Online Advertising, cmon…
I just don’t see it. There are some doomsdayers pontificating that online ad spending could decline by 40% next year. I just... Read More
Best Time of Day to Send E-mail
This question has been asked since the first mass email message was sent, and opinions on the best time of day to... Read More
Online Advertising Growth During This Recession
While the online advertising growth rate is expected to slow, the category (unlike many others) is continuing to grow in a positive... Read More
Obama and Pharma
This past election was clearly history in the making. For American’s across the land, President-Elect Obama offers hope and a renewed faith... Read More
Another Advertising Report by TNS
Another Advertising Report by TNS – Summary: Ad Industry hurting, online growth impacted as well as far as slower growth, but online... Read More