P&G Immersed in Social Media
I just love P&G. They are great marketers and truly innovative. This simple, yet beautiful “Apprentice meets web 2.0” type exercise (or... Read More
Google And Behavioral Targeting
Uh oh… Behavioral targeting has been making a significant come back since the days of Doubleclick’s attempted purchase of Abacus with the... Read More
I Love Technology
Publishers, if you are struggling with keeping up with your 3rd party advertiser data, and still manually logging into dozens of disparate... Read More
Experiment With Word Clouds
Visual representations of word frequency within an article or blog, word clouds provide a quick visual summary about in depth content. Check... Read More
Is Online Advertising Heading For Negative Growth Too?
Article by Adotos citing a study showing there’s a good chance of anOnline Advertising Industry Sales Decline in first half of 2009.... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More
Ad Networks: Their Time is Here
I recently saw a colleague from a large network at a conference. She had a big smile on her face when she... Read More
Delivering ROI To Pharma Online
Comscore & Evoloution Road presented a compelling ROI study whereby using a test and control, they were able to measure a 5X... Read More
Google Is A For Profit Company
While it’s obvious to most… I think this article is worth repeating and forwarding… I’ve ranted many times about “hybrid” ad networks... Read More
Responsible Advertising
A recent Online Spin article, “The Primary Problem With Online Display Is Audience Value” by Cory Treffiletti got me thinking about “responsibility”.... Read More