CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
Google Ad Innovations: where ads are going next – Inside AdWords
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing... Read More
Traditional Publisher Edge in Online
The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their... Read More
DTC Internet ad spending up 31% in 2009
According to Nielsen, Pharma DTC spending on Internet ads, has doubled over the last five years. Online Pharma DTC hit $117.4... Read More
Print Is Dead, Long Live Print | Fast Company
Conde Nast continues to “grasp onto the vine” that they know for fear of falling to the jungle floor (see Tarzan Economics... Read More
Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
Health/Medical among most popular iPhone Apps
39% of iPhone/iTouch user turn to Apps for Health Inquires according to a new study by Greystripe. Of those, 36% to search for... Read More
When I grow up I want to work in advertising…
Cute… don’t be offended, it’s all in good fun. Firemen and Astronauts, eat your heart out.
Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More