The Truth Or Dare Of Transparency
The Behaviorial Targeting (BT) debate continues. Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper... Read More
Internet Bumps Trade Publications
Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press. Shows the impact the Internet has had on... Read More
To “Fee or Not to Fee”… the subscription question
Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share... Read More
Pharmaceuticals Supporting Non-Profits in NJ
This kind of article makes me proud to be part of our industry. Kudos to the pharma, biotech and device industries in... Read More
Online Advertising seeing double digit growth again
Latest data from eMarketer shows online advertising coming back strong with double digit growth projected for 2010 (10.8% year over year) which... Read More
Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More
Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
A new “Big Three” of Media?
The only constant is change… and if you don’t like change, you are going to like irrelevance even less. Cory Treffiletti posts... Read More
Campaign Attribution: Who gets credit online for ROI?
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. ... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More