Check out Nov-Dec PharmaVOICE
A couple EHSers are quoted in the Nov-Dec issue of PharmaVOICE. Check out what they have to say about industry trends and... Read More
Drug Companies Deserve More Respect
Bob Ehrlich, Chairman of DTC Perspectives, Inc., writes “Critics should think twice about lamenting how obscene drug company profits have been. If... Read More
HCP Ad Spending on the Rise
MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the... Read More
Viral succes is often backed by ad spending
Data shows that the correlations between money and popularity is true. “Without a budget, the chances of a video going viral are... Read More
Social networks for doctors? Yes.
Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and... Read More
Four digital trends among U.S. nurses
Nurses are no less active online than doctors, and their influence over patients is growing, but most pharma companies do not yet... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Four Search Engines Marketers Should Know About
You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in... Read More
4 SEO Things To Consider When Creating Content
When you’re considering your content development strategy for Search Engine Optimization (SEO), and how much effort to put into creating high-quality content,... Read More
What Kind of E-mail Marketer Are You?
There are all kinds of e-mail marketers. You probably know some yourself. While this list is by no means scientific, here are... Read More