WebMD Exploring Sales Process as Lipitor goes off patent
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of... Read More
Mom + Baby + Mobile Make 3
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different... Read More
Social Media is a Top Health Privacy/Security Concern
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one... Read More
Older Online Video Viewers More Responsive to Ads
In a study reported by eMarketer, researchers found a fairly robust response rate to online video ads. Overall, the study reported that... Read More
Online Video Advertising: What’s The Delay?
According to eMarketer, the online advertising industry has its eyes on online video, the fastest-growing digital ad format. However, publishers and advertisers... Read More
Abbott Splits Into Two
Abbott announced that it will separate into two publicly traded companies, one its $18-billion pharma unit and the other its $22-billion diversified... Read More
Top 20 DTC Pharma Advertisers
eMarketer shares statistics on the Top 20 Direct-to-Consumer Pharmaceutical Advertisers in the U.S.
Mobile Ad Performance Reported as Notable
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma... Read More
eMarketer Discussus Mobile Healthcare Marketing
This eMarketer report discusses mobile trends in healthcare marketing. In a related article, an interview with our CEO RJ Lewis gives his... Read More
Steve Jobs Died
Ironically, I learned about his death minutes after it was made public. I had just left a Recycle Bank event where Al Gore... Read More