Mom + Baby + Mobile Make 3
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different... Read More
Social Media is a Top Health Privacy/Security Concern
eMarketer reports that PricewaterhouseCoopers found that social media is among the top 3 privacy/security concerns in the healthcare industry. This is one... Read More
Older Online Video Viewers More Responsive to Ads
In a study reported by eMarketer, researchers found a fairly robust response rate to online video ads. Overall, the study reported that... Read More
Online Video Advertising: What’s The Delay?
According to eMarketer, the online advertising industry has its eyes on online video, the fastest-growing digital ad format. However, publishers and advertisers... Read More
Abbott Splits Into Two
Abbott announced that it will separate into two publicly traded companies, one its $18-billion pharma unit and the other its $22-billion diversified... Read More
Top 20 DTC Pharma Advertisers
eMarketer shares statistics on the Top 20 Direct-to-Consumer Pharmaceutical Advertisers in the U.S.
Mobile Ad Performance Reported as Notable
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma... Read More
eMarketer Discussus Mobile Healthcare Marketing
This eMarketer report discusses mobile trends in healthcare marketing. In a related article, an interview with our CEO RJ Lewis gives his... Read More
Steve Jobs Died
Ironically, I learned about his death minutes after it was made public. I had just left a Recycle Bank event where Al Gore... Read More
O’Dwyer’s Special Healthcare Issue Available Now
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media,... Read More