How to Use Webinars and Workshops to Educate Healthcare Providers About Your Products or Services
Webinars and workshops are a great way to educate healthcare providers about your products or services. By providing them with valuable information,... Read More
Moving Away From ROAS In An Evolving Digital World
Return on ad spend (ROAS) is a key metric for many businesses, but it’s becoming less and less relevant in an evolving... Read More
The Role of Display Advertising in the Customer Journey
Display advertising is a powerful tool that can be used to reach potential customers at different stages of the customer journey. In... Read More
Top 10 Healthcare Marketing Strategies That Will Get You Results
The healthcare industry is a competitive one, so it’s important to have a strong marketing strategy in place if you want to... Read More
Maximizing Relevance and Reach: Contextual Advertising in Healthcare Marketing
In the healthcare industry, it’s important to reach your target audience with relevant and informative content. Contextual advertising can be a great... Read More
The Power Duo: Content Marketing and SEO
Content marketing and SEO (search engine optimization) are two of the most powerful tools that businesses can use to grow their online... Read More
The Absolute, Relative, and Incremental ROI of DTC e-Marketing
Direct-to-consumer (DTC) e-marketing is a type of marketing that pharmaceutical companies use to reach consumers directly, bypassing traditional channels such as doctors... Read More
Visualizing Success: How to Create Memorable Display Ads
Display advertising is a dynamic and versatile marketing tool that holds significant potential for businesses seeking to reach a wide and diverse... Read More
Why Is My Blog Not Ranking On Google
Here are some reasons why your blog might not be ranking on Google: ● You’re not using relevant keywords. When you’re creating... Read More
ROAS Too Good to Be True? Identifying Over-Attribution
Return on ad spend (ROAS) is a measure of how much revenue you generate from each dollar you spend on advertising. A... Read More