Ahh.. the dreaded banner ad

A NY Times piece on the dismal history of the accidental banner ad, that went on to ruin the web. While there is some merit to the authors piece, this is a little too negative in my opinion, and doesn’t bring the balances perspective that is required of a publication like the NYT. How about all of the jobs that have been created? How about the money that has been generated? How about all of the services and free content that are available now because there is a revenue stream? I guess the lack of balance also illustrates the other issue the web is facing, the lack of quality content. Sorry NYT, don’t blame the lowly banner for the deterioration of your journalism. That’s on you.

Randall Rothenberg of the IAB fought back rather quickly on this one.  You tell ’em Randy