Browsers & Industry standards bearer IAB at war over the future of cookies

The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla for their proposal of a cookie clearing house. There is a lot at stake here for both the digital community over all and the US economy given that growth in digital advertising. What is your view on 3rd party cookies? While I think there could be a better approach to the discussion, I’m w/ Randy on this one. I can at least understand his urgency. Having an online ecosystem w/out 3rd party cookies is kind of like running an economy w/out currency.