A Peek Inside the 2013 EHS Publisher Summit

eHealthcare Solutions (EHS) assembled its publisher partners and digital agency contacts at its second annual Publisher Summit in New York City from May 14-15. EHS brought in speakers from organizations such as Manhattan Research, Eli Lilly, comScore, and Digitas Health to present trends data and share marketer needs directly from the top agencies.

Here’s a recap of or speakers and key topics.

What’s happening in the healthcare industry? Manhattan Research President Meredith Ressi shared her company’s insights with key industry publishers at the 2013 eHealthcare Solutions Publisher Summit in New York last week.

Why does pharma’s reputation need a boost from the healthcare professional population? Yolanda Johnson-Moton, Director of External Relations for Eli Lilly, shared her company’s thoughts on how to improve perceptions and reminded the Summit audience that we all share the same ultimate goal for improved patient care and outcomes.

How can digital publishers in the healthcare space bring more value to advertisers and their agencies? Publicis Health President Matt McNally shared his insights with the elite group of Summit attendees.

Where are consumers going online? comScore Senior Vice President Wendy Josefsberg discussed surprising media trends in today’s consumer audience.

What trends are emerging in physician/HCP digital usage? comScore Vice President Health Vertical David Shronk examined what this segment of the healthcare community is doing online.

Prescriber authentication and list-matching is more important to media buyers than almost anything else, according to AJ Dopwell, Associate Director of Media at Razorfish Healthware, and Alya Sherman, VP of Partner Innovation from CMI/Compas, two participants in our agency panel. Panelist Dan Haller, Media Supervisor at Heartbeat Ideas, challenged the audience on creating a hybrid opportunity between eTOCs and custom emails and provided the consumer marketing perspective to the discussions. Adding his perspective on the topics, Kelvin Green, Manager of Acquisition & Optimization at Cadient, reinforced the essentials for ROI planning, tracking, and analysis.

Healthcare audiences appeal to more than pharmaceutical advertisers. The Halo Group’s Senior VP Michael Pierre shared his perspective on how the value of any audience depends on the program objectives.

Sarah Bast, VP/Director of Media at Digitas Health, joined eHealthcare Solutions staff members Kim Silverman from sales and Jo Elynn Cook from marketing on a panel to discuss targeting and making connections with the right audiences. She explained her agency’s approach that focuses on content as the new currency in today’s health marketplace. Kim and Jo Elynn presented on EHS Informed Targeting^TM.

These are just some of the highlights of important information discussed at our 2^nd Summit event.

Watch for additional blog postings in the coming weeks as we share more about the valuable data, insights, and opinions that were the focus of this unique industry event. Let us know if you’d like to hear about anything sooner.