The Role of Display Advertising in the Customer Journey

Display advertising is a powerful tool that can be used to reach potential customers at different stages of the customer journey. In this blog post, we will discuss the different roles that display advertising can play in the customer journey and how it can be used to achieve specific marketing goals.

The Awareness Stage

The awareness stage is the first stage of the customer journey, where potential customers are first learning about your brand or product. Display advertising can be a great way to reach potential customers at this stage by targeting them with ads that are relevant to their interests. For example, if you sell shoes, you could target ads to people who have recently searched for “running shoes” or “high heels” on Google.

The Consideration Stage

The consideration stage is when potential customers are starting to consider your brand or product as a possible solution to their problem. Display advertising can be used to reach potential customers at this stage by showing them ads that highlight the benefits of your product or service. For example, if you sell a new type of software, you could show ads that explain how the software can help businesses save time and money.

The Decision Stage

The decision stage is when potential customers are ready to make a purchase. Display advertising can be used to reach potential customers at this stage by offering them discounts or special offers. For example, if you sell furniture, you could show ads that offer free shipping or a 10% discount on your next purchase.

The Reactivation Stage

The reactivation stage is when potential customers who have already made a purchase from you are starting to think about making another purchase. Display advertising can be used to reach potential customers at this stage by showing them ads that remind them of your brand and encourage them to make another purchase. For example, if you sell clothes, you could show ads that feature new arrivals or seasonal discounts.

How to Use Display Advertising to Achieve Specific Marketing Goals

Display advertising can be used to achieve a variety of marketing goals, including:

● Increase brand awareness: Display advertising can be used to increase brand awareness by showing your ads to potential customers who may not be familiar with your brand.

● Generate leads: Display advertising can be used to generate leads by showing your ads to potential customers who are interested in your products or services.

● Drive traffic to your website: Display advertising can be used to drive traffic to your website by showing your ads to potential customers who are likely to be interested in what you have to offer.

● Increase sales: Display advertising can be used to increase sales by showing your ads to potential customers who are ready to make a purchase.

How to Track the Results of Your Display Advertising Campaigns

It is important to track the results of your display advertising campaigns so that you can see what is working and what is not. You can track the results of your campaigns using a variety of metrics, such as:

● Click-through rate (CTR): The percentage of people who see your ad and click on it.

● Cost per click (CPC): The amount of money you pay each time someone clicks on your ad.

● Conversion rate: The percentage of people who click on your ad and take a desired action, such as visiting your website or making a purchase.

● Impressions: The number of times your ad is shown.

● Reach: The number of unique people who see your ad.

● Frequency: The average number of times a person sees your ad.

By tracking the results of your display advertising campaigns, you can see what is working and what is not. This information can be used to optimize your campaigns and get better results.

*This article was produced with the assistance of artificial intelligence. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.