ROAS Too Good to Be True? Identifying Over-Attribution
Return on ad spend (ROAS) is a measure of how much revenue you generate from each dollar you spend on advertising. A... Read More
Strategic Sponsorships: Building Strong Partnerships in Healthcare
Sponsorships can be a powerful tool for businesses to build strong partnerships in the healthcare industry, as the benefits of such collaborations... Read More
What’s With All Of These YouTube Ads
YouTube is a free service that offers a wide variety of videos, from music and entertainment to news and education. In order... Read More
Optimize Your Landing Pages For Optimal Conversions
Landing pages are the pages that users land on after clicking on a link in your marketing materials. They are often the... Read More
Personalized e-Marketing: How can you create and profit from a customer’s lifetime experience?
Personalized e-marketing is a strategy that uses data about individual customers to create targeted and relevant marketing messages. This can be done... Read More