Top 20 DTC Pharma Advertisers
eMarketer shares statistics on the Top 20 Direct-to-Consumer Pharmaceutical Advertisers in the U.S.
Mobile Ad Performance Reported as Notable
According to MediaMind (formerly Eyeblaster), mobile ads in a number of industries are showing great response rates and ROI. As the Pharma... Read More
eMarketer Discussus Mobile Healthcare Marketing
This eMarketer report discusses mobile trends in healthcare marketing. In a related article, an interview with our CEO RJ Lewis gives his... Read More
Steve Jobs Died
Ironically, I learned about his death minutes after it was made public. I had just left a Recycle Bank event where Al Gore... Read More
O’Dwyer’s Special Healthcare Issue Available Now
Take a look at what’s happening in the pharmaceutical/healthcare industry from a public relations point-of-view. This issue discusses topics including social media,... Read More
Google’s Buzz Kill
I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus. “…Focus of both what to work... Read More
Internet Ads Reach $15 Billion, First-Half 2011 09/29/2011
Internet advertising still going strong according to Q2 2011 reports. Display-related advertising revenue totaled $5.5 billion or 37% of all Internet advertising... Read More