EyeForPharma Conference Recap (Original Posting 10/31/08)
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last... Read More
Is Economic Turndown Impacting the Pharmaceutical Industry?
Opinions vary. Many say pharmaceuticals are a necessity, so they are generally considered recession proof. But people can and do even scrimp... Read More
Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More
Revolution Health Merges With Waterfront
The long-standing rumor was confirmed today with an announcement of a merger between Revolution Health and Waterfront Media. What Waterfront is buying... Read More
Experts Uncertain As To 2009 Online Media Outlook
The debate continues, with various experts commentary on the 2009 online advertising and media outlook. EHS’s current position is that positive growth... Read More