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HCP Ad Spending on the Rise

MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the top 100 most advertised pharmaceuticals increased expenditures by a whopping 69.4% to $119.4 million.

Before taking any rash action based on this happy news, however, you should read more. Revenues are still around 20% short of 2008 levels, but it’s nice to hear about some positive trends for a change.

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