Consumer DTP marketers more confident
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Online Ads To Top $100 Bil By 2015
I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could... Read More
The Truth Or Dare Of Transparency
The Behaviorial Targeting (BT) debate continues. Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper... Read More
Online Advertising seeing double digit growth again
Latest data from eMarketer shows online advertising coming back strong with double digit growth projected for 2010 (10.8% year over year) which... Read More
Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More
Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
Campaign Attribution: Who gets credit online for ROI?
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. ... Read More
Four Search Engines Marketers Should Know About
You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in... Read More