Digital Marketing – HBA – The Future of Healthcare Marketing Panel Topic 3 (Video)

From the Healthcare Businesswomen’s Association (HBA) Panel Discussion – How to Survive in the Age of Disruption: The Future of Healthcare Marketing on December 5, 2017.

Panelists:

Fran Howell – Director of Digital Media, Johnson & Johnson Diabetes Institute
RJ Lewis – Founder & CEO of eHealthcare Solutions and co-author of the book “Results: The Future of Healthcare and Pharmaceutical Marketing”
Scott Weintraub – Co-Founder & President, Relative Healthcare Group and co-author of the book “Results: The Future of Healthcare and Pharmaceutical Marketing”
Elena Stavrakas – Director, Healthcare Life Sciences, Navigant.

Moderated by Maria Finlay, Associate Director, Oncology Marketing, Teva Pharmaceuticals.

Sponsored by Johnson & Johnson Diabetes Institute.

Panel Topic 3: Digital Marketing

R.J. Lewis discusses programmatic advertising in the pharmaceutical industry.

HBA Panel Topic 3 – Digital Marketing from eHealthcare Solutions on Vimeo.