U.S. Advertising takes a hit in Q1 ’09

U.S. Advertising, according to Nielsen, took a 12% hit in Q1 2009 vs. Q1 2008.  In dollar terms, this equates to a drop of $3.8 Billion.  Internet display advertising proved more resilient than most categories dropping only 3.4%.  Still, this is the first time since the dotcom meltdown almost a decade ago that the Internet has declined on a year-over-year basis.