U.S. Healthcare Consumers Still Respond to Marketing Emails at a Respectable Rate

A recent study by email marketing services provider Yesmail Interactive revealed that the healthcare industry enjoys the best activity from email read on desktops. More than 4 out of 10 healthcare emails received via desktop were opened and then clicked on.

Healthcare also came in second in mobile click-to-opens, indicating that overall, the healthcare industry seems to be sending highly relevant and compelling emails to consumers.

If you’d like to discuss implications and opportunities for your business, let us know. We’re always here to help.

If you’re looking to send your marketing message via email to health consumers or healthcare professionals, we can help with that as well. Send us a note.