Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
Campaign Attribution: Who gets credit online for ROI?
Mediapost’s Stephen DiMarco wrote a very good article articulating three key points when considering who gets “credit” for online conversions and ROI. ... Read More
Traditional Publisher Edge in Online
The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their... Read More
DTC Internet ad spending up 31% in 2009
According to Nielsen, Pharma DTC spending on Internet ads, has doubled over the last five years. Online Pharma DTC hit $117.4... Read More
Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
Forces Out To Destroy Interactive Advertising
Randall Rothenberg, President of the IAB claims regulatory and special interest forces are out to destroy many aspects of Interactive advertising, especially... Read More
Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Are Apps the Next Publishing Platform (and Revenue Stream)?
Apps Are the Next Publishing Platform :: MinOnline. Good article discussing results of a Quattro Wireless Publisher survey on use of Apps. ... Read More