Yet Another Forecast For 2009
Here’s another data source. General prognosis: Online continues to rise, albeit at a slower pace, at the expense of traditional media. This... Read More
Economist Article on Online Advertising During This Recession
There’s a lot of banter back and forth, with lots of viewpoints as to what this recession means to the online advertising... Read More
Traditional Business Adapting to Online
Some great points comparing Google’s YouTube (user generated video) with Hulu (Legal “known” high quality TV shows). Good reading for all traditional... Read More
Getting Into Facebook
I’ve been a user of LinkedIn for quite some time, with hundreds of connections built up over years. But I’m just recently... Read More
Online Advertising 2008: Q3 Just Not Itself
The normal Q3 push that has been so prominent in online for the past many years, has not had the same robust... Read More
Online Advertising for Q3 2008 Hits $5.9 Billion
Yes, that’s right. In the midst of an economic down-turn and credit crunch, online advertising posted is 2nd highest quarterly revenues ever.... Read More
EyeForPharma Conference Recap (Original Posting 10/31/08)
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last... Read More
Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More
Experts Uncertain As To 2009 Online Media Outlook
The debate continues, with various experts commentary on the 2009 online advertising and media outlook. EHS’s current position is that positive growth... Read More
40% Decline in Online Advertising, cmon…
I just don’t see it. There are some doomsdayers pontificating that online ad spending could decline by 40% next year. I just... Read More