Dead internet ideas: Advertising and editorial separation
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. ... Read More
Consumer DTP marketers more confident
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
No medical killer app for iPhone yet…
Viactivty analyzed top iPhone Apps in the Medical and Health category and provides some interesting insights here in terms of functionality they... Read More
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media. MM&M coverage of latest TNS data on DTC spending. ... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More
President Obama pushes for healthcare reform in speech to the AMA
President Obama gave a speech yesterday to the American Medical Association in which he emphasized reducing the cost of healthcare. In his... Read More
Twitter for Tracking Autism
As Twitter struggles to find a business model, parents with autistic children are beginning to use it for tracking the timing and... Read More
Electronic Medical Records time has come
When Jeff Bezos chose to aggregate the world of books because it was a highly fragmented paper-based industry filled with mom and... Read More