Aligning Brand Messaging: Consistency Across All Marketing Channels
In the world of marketing, it is essential for businesses to have a unified brand message that is consistent across all marketing... Read More
Branding Strategies for Medical and Health Startups
Branding is a powerful tool for businesses, especially medical and health startups, to stand out from the competition and attract new customers.... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
Integrated ad units may impact branding more than ad size
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent... Read More
Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More