Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More
Experts Uncertain As To 2009 Online Media Outlook
The debate continues, with various experts commentary on the 2009 online advertising and media outlook. EHS’s current position is that positive growth... Read More
Pharma Ad Spending Down as New Drugs Focus on Smaller Patient Groups
Generally speaking, the reduction in pharma advertising reported by TNS is bad news. The primary reason is a reduction in new drug... Read More
40% Decline in Online Advertising, cmon…
I just don’t see it. There are some doomsdayers pontificating that online ad spending could decline by 40% next year. I just... Read More
Online Advertising Growth During This Recession
While the online advertising growth rate is expected to slow, the category (unlike many others) is continuing to grow in a positive... Read More
Another Advertising Report by TNS
Another Advertising Report by TNS – Summary: Ad Industry hurting, online growth impacted as well as far as slower growth, but online... Read More
Online Display Advertising Down
The weak economic climate has forced a number of market research firms to lower their forecasts for online advertising for both 2008... Read More
Some Sanity Coming Back to the World
While it is still only speculation, I was pleased to read this Advertising Age article which speculates that WPP and Microsoft might... Read More
Medical Publishers of the World Unite
Medical publishers, like the record industry and so many industries before them that have been caught unprepared for the rapid shift in... Read More
Overdue Post
My last post was February, so I’m well overdue. It’s now Memorial Day and what do you know, I have a little... Read More