Why didn’t traditional publishers dominate the web?
Here’s a really great article that articulates the innovator’s dilemma which is also outlined (and frequently cited by me) the concept Don... Read More
Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services... Read More
Old Media Decides Digital Still Needs ‘Chief’
Advertising Age reports on higher demand a traditional media companies for a “chief digital officer”. While this role was once in decline,... Read More
New FDA Guidance for Online Marketing
This article by Ted Smith on MediaPost gives educated predictions as to the “pending” FDA guidance… what it will contain, and what... Read More
2012 Ad Forecast by Segment
ZenithOptimedia is revising up its forecast for 2010 global ad spend, from +3.5 percent to +4.8 percent. Its 2011 forecast is up,... Read More
2010 Online Ads Spend Up 12.1% to $25.6B
latest forecast from Magna Global should drive the point home: when 2010 is over, web ad dollars will hit $25.6 billion up... Read More
IAB Standard Ad Unit Sizes. Guidelines Update-20091029.pdf application/pdf Object
Here is the guideline of the Internet Advertising Bureau (IAB) for standard ad unit sizes for use on the web. IAB-Ad-Unit-Guidelines-Update-20091029.pdf application/pdf... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More