Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More
Google Buying Twitter
CNBC and others are reporting this morning that Google is very close to a deal to buy Twitter. According to Tech Crunch,... Read More
MTS Gets A Great CEO
Hats off to the board and investors at MTS on landing one of the industry greats. After WebMD pulled out of a... Read More
Online Ad Spending Up Just Over 10% in 2008
According to the IAB, Online advertising’s pace of growth has begun to slow. This doesn’t sit right with me… it’s far too... Read More
FDA perspective on pharma use of Web 2.0 and social media – “It’s not the medium, it’s the message”
The FDA talking on audio (podcast) giving their views on pharma involvement with social media. “It’s not the medium, it’s the message…Pharma... Read More
Advertisers Less Optimistic About Online?
According to this study, yes…. What do you think?
Google And Behavioral Targeting
Uh oh… Behavioral targeting has been making a significant come back since the days of Doubleclick’s attempted purchase of Abacus with the... Read More
I Love Technology
Publishers, if you are struggling with keeping up with your 3rd party advertiser data, and still manually logging into dozens of disparate... Read More
Is Online Advertising Heading For Negative Growth Too?
Article by Adotos citing a study showing there’s a good chance of anOnline Advertising Industry Sales Decline in first half of 2009.... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More