Borrell: Online Ad Spend To Gain 17.5% In 2011
The future looks bright. According to Borrell Associates, Online ad spending is thriving and poised to accelerate further in 2011. Targeted display... Read More
Dead internet ideas: Advertising and editorial separation
Here is a topic that medical publishers, editors and advertising sales people know all too well. The separation of advertising and editorial. ... Read More
Risky Inventory on Ad Exchanges
Ad Exchanges hold a lot of promise in theory. Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time... Read More
Age old debate: Owner/Operated or PurePlay?
Should Ad Networks go on an acquisition spree and start buying content web-sites. Many have, more probably will. Is the conflict of... Read More
The AdSense Revenue Share
Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers. They have self-reported that their revenue share... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
Online Ads To Top $100 Bil By 2015
I had a friend once ask me in the very early days of Internet advertising if I really believed online advertising could... Read More
The Truth Or Dare Of Transparency
The Behaviorial Targeting (BT) debate continues. Kendall Jackson rants about Behavioral Targeting and Ad Network Transparency… but we need to go deeper... Read More
Internet Bumps Trade Publications
Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press. Shows the impact the Internet has had on... Read More
Pharmaceuticals Supporting Non-Profits in NJ
This kind of article makes me proud to be part of our industry. Kudos to the pharma, biotech and device industries in... Read More