U.S. 2009 Ad Spend Down 9%
Nielsen shows overall ad spending for 2009 down 9%. Internet was relatively flat with a 0.1% gain and pharmaceutical advertising inched up... Read More
U.S. Advertising takes a hit in Q1 ’09
U.S. Advertising, according to Nielsen, took a 12% hit in Q1 2009 vs. Q1 2008. In dollar terms, this equates to a... Read More
Ad Spending Outlook 2008-2009 (Original Posting 10/7/08)
The forecasts and pundits vary, but most indicators and estimates are showing a serious slowdown in advertising spending. This Zenith forecast (WSJ... Read More
Pharma Ad Spending Down as New Drugs Focus on Smaller Patient Groups
Generally speaking, the reduction in pharma advertising reported by TNS is bad news. The primary reason is a reduction in new drug... Read More
40% Decline in Online Advertising, cmon…
I just don’t see it. There are some doomsdayers pontificating that online ad spending could decline by 40% next year. I just... Read More