Social networks for doctors? Yes.

Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and more than half of doctors say they are influenced by user-generated content they consider reputable. Physician-only communities have generated much attention as doctors demand private environments to exchange information without patients looking over their shoulders.

Social networking for doctors is still in an evolutionary phase, says Dr. Jason Bhan, co-founder of Ozmosis, a social media site for MDs. “Doctors wanted trusted information in the beginning, but are now building professional networks to help filter the overflow of information and prioritize their learning activities.” Further, within the past two years, several specialty associations have taken the plunge and created online communities for their HCP members.

Read more about this emerging trend.