Risky Inventory on Ad Exchanges
Ad Exchanges hold a lot of promise in theory. Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time bidding for audience segments… but we are still very early and like with many early technologies – the bleeding edge is often reserved for rogue outliers who can’t find/make a business in legitimate channels. Buyer (and Seller) beware! Today’s Ad Exchange inventory leaves much to be desired.
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