P&G Advertising Spending down 17.8% in Q1 2009

One of the world’s largest advertisers has cut spending dramatically during Q1 2009, compared with the same quarter a year ago. According to TNS Q1 2009 advertising spending for P&G during Q1 2009 was $674.1 Million compared with $820.0 Million for Q1 2008.

It’s not all bad however, stalwarts like J&J increased their spending from $308.2 Million in Q1 ’08 to $397.2 Million in Q1 ’09 – an increase of 28.9%.