Online Advertising 2008: Q3 Just Not Itself

The normal Q3 push that has been so prominent in online for the past many years, has not had the same robust “oomph” for which it’s been known. Like the month of March in reverse (in like a lion, out like a lamb), Q3 has often started mildly with the close of summer, but exploded into a robust Q4. The latest IAB online advertising report featured in mediapost, shows a relatively flat year for 2008. Perhaps a sign of the economy, perhaps a sign of a maturing industry, or perhaps a little of both.