New FDA Guidance for Online Marketing
This article by Ted Smith on MediaPost gives educated predictions as to the “pending” FDA guidance… what it will contain, and what it won’t. I would not advice holding your breath for it to come out, nor would I predict you’ll be able to breathe a sigh of relief when it does… let’s just hope it doesnt’ make you hyperventilate.
MediaPost Publications New FDA Guidance for Online Marketing: Safe Bets 11/19/2010.