Native Mobile Ads: Increase Your User Engagement

3 ways mobile ad strategies can go native from Mobile Marketer discusses the effectiveness of making the transition from interstitial and banner ads to native ads. Native ads on mobile platforms increase user engagement by 100-400% as compared to banners.

Native ads have the disadvantage, however, of breaking the one-size-fits-all approach to banner ads.  A banner ad is almost always statically sized, with a few different standard sizes that require, at worst, modest changes to the ad’s design.  Native ads, on the other hand, have six flavors of native ad units as defined by The Interactive Advertising Bureau – including in-feed units and recommendations widgets.

I have spent my summer developing the Diabetes In Control mobile app which will feature custom in-feed native ad units, as well as banner ads. EHS will monitor the user engagement for each of these ad types and provide statistics to interested advertisers.

Stay tuned by subscribing to The Connection for the launch announcement of the Diabetes In Control mobile app and subsequent advertising opportunities.