Moms & Smartphones
Smartphone usage by moms has risen 64% over the past two years and moms are 18% more likely than average to have a smartphone, according to a BabyCenter survey.
More than half of the moms participating in the 5,000-person survey said they’d purchased a smartphone as a direct result of becoming a mom, and nearly half (46%) said they’d taken action after seeing an ad on their smartphone.
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