Mom + Baby + Mobile Make 3

Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different ways from the general women’s mobile segment because motherhood instigates mobile usage. We learned that 53% of moms actually purchased a smartphone as a result of becoming a mom.”

So, if you have a mobile app or anything else to promote to moms check out the access we have to them and women in general as part of our Consumer Health Network.

Read the eMarketer article for more about moms and mobile.