MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services from agencies…. are clients taking the buying process in house? Are they buying more via automated systems like Google AdWords directly and therefore don’t need an agency?
The second link indicates that the decreases above, are not due to falling demand for digital advertising… in face digital advertising is set to increase double-digits again in 2011, and continue to do so for the foreseeable future.
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