The Importance of Net Neutrality to Advertisers

By now, we are probably all somewhat familiar with the term “Net Neutrality”; at the very least we’ve most likely heard the term thrown around by anchors and pundits from time to time on the evening news. This buzzphrase has been used for years now to describe the heated and politically charged debate surrounding the regulation of the delivery of digital content on the internet.

Basically, on one side we have those that want to keep the net neutral, meaning all digital content is delivered at the same rate to all recipients. On the other side we have those that wish to regulate the delivery of digital content by giving priority to those who agree to pay a premium price to have it delivered first and faster (a.k.a. “Paid Prioritization”).

Check out this video produced by the NY Times to gain a better understanding of How Net Neutrality Works.

I will leave the politics to the pundits. What I will do is reference a very insightful article I read recently, written for Advertising Age by Robert Bachle. Bachle speaks to the potential financial impact a recent FCC Proposal will for advertising online, both for advertisers and consumers alike. You can read the article here: FCC Proposal Means Two Speeds for Ads Online, Not Just Content.