IAB Taking the Lead on Educating Consumers about Online Ad Targeting Methods & Privacy Opt-outs

Kudos to the IAB for taking the lead on educating consumers on online advertising targeting practices and corralling the industry into self-regulation mode in an effort to stave off congressional regulation.  This effort requires the participation of all online advertising companies and the IAB can and should play a highly visible central role in this effort.  What do you think?