Experts Uncertain As To 2009 Online Media Outlook

The debate continues, with various experts commentary on the 2009 online advertising and media outlook. EHS’s current position is that positive growth in online will continue, but will continue at a much softer rate. We don’t expect to see the 25-30% year over year increases, but we are expecting online advertising market growth of ~10%. This increase will likely be fueled by money shifting within the media mix, not by increasing overall budgets.